Even before the release of the zombie-action game Dying Light 2, developer Techland unveiled an incredibly expensive collector's edition. Remarkably, over the past decade, no one has purchased it—and the company is delighted.
Image: insider-gaming.com
Techland's PR manager, Paulina Dziedziak, revealed to Insider Gaming that the extravagant edition was purely a publicity stunt. "It was designed to grab media attention due to its wild and unconventional nature," she explained. "The goal was to create buzz around the game's release, and it did just that! Thankfully, no one ended up buying it."
For the princely sum of £250,000 (approximately $386,000 at the time), the My Apocalypse Edition of Dying Light 2 offered an incredible array of items. This included having the buyer's face digitally inserted into the game, a life-sized statue of the protagonist "Jump," professional parkour lessons, night-vision goggles, an all-expenses-paid trip to Techland's offices, four signed game copies, a Razer headset, and a custom-built zombie-defense survival shelter created by Tiger Log Cabins.
Techland clearly intended the My Apocalypse Edition as a marketing tool. The question remains: what if someone had purchased it? Would Techland have fulfilled the promise of a real-life bunker? That, unfortunately, remains a mystery.
