Recently, Saber Interactive's head, Matthew Karch, shared his perspective on the future of the gaming industry, predicting the decline of the high-budget AAA game model. He stated, “I think the era of $200, $300, $400 million AAA games is coming to an end. I don't think it's necessary. And I don't think it's appropriate… I think if anything has contributed to job losses [mass layoffs in the game industry] more than anything else, it's a budget of a few hundred million dollars [for games].”
Karch, whose company developed Warhammer 40,000: Space Marine 2, believes these massive budgets are unsustainable and detrimental. The term "AAA," once synonymous with high-quality, high-budget projects with low failure rates, is now viewed differently by developers. It's increasingly associated with prioritizing profit over quality and innovation.
Revolution Studios co-founder, Charles Cecil, echoed this sentiment, calling the term "AAA" "silly and meaningless." He attributed the industry's shift, not for the better, to the significant investment from major publishers. He explained, "It's a meaningless and silly term. It's a holdover from a period when things were changing, but not in a positive way." Ubisoft's Skull and Bones, marketed as a "AAAA" game, is cited as a prime example of this trend.